Grateful J’s attitude is “It’s not what you smoke, It’s how you smoke it”. A pipe is just a pipe, an inanimate object that controls the flow of smoke to your mouth. Besides being the owner of the five Grateful J’s stores he is a also glass artist.
The smoke shop industry is very important to him. It is part of a culture, a culture that believes in freedom and the american dream. He stood up for this industry by starting the Florida Smoke Shop Association. ( http://floridasmokeshops.org )